NGUYỄN MINH PHƯƠNG Content Marketer
About Me
I am Nguyễn Minh Phương - a student at the
Academy of Journalism and Communication. As a
communications student with a background in
Advertising, PR, and Branding, I aspire to work in
content creation, writing, advertising-related tasks,
and event planning. My dream job is to build and
manage brands
E D U C A T I O N
Study communications, public relations, how to build plans, campaigns and strategies for advertising, communications, and branding
Cooperate to develop communication campaigns for various projects within the curriculum.
Advertising, PR and Branding |
Academy of Journalism and Communication
Oct 2022 - Apr 2025
W O R K E X P E R I E N C E
Planned and coordinated event logistics, including venue selection,
artist bookings, and ticket sales strategies.
Designed and executed communication campaigns for events,
ensuring effective audience outreach.
Write content on social networks and SEO news/articles on website.
EVENT PLANNER | IDK Rapchat Aug 2022 - July 2023
Assisted in developing and executing marketing campaigns for
K-PUB and WOW Yakiniku - brands under Golden Gate Group.
Managed content creation for social media platforms, ensuring
alignment with brand identity and customer engagement
strategies.
Coordinated with cross-functional teams to optimize
promotional activities and customer engagement initiatives.
MARKETING INTERN | Golden Gates Group Mar 2025 - Jun 2025
Write content on social networks.
Write SEO news and articles on website.
Content planning on a monthly basis.
CONTENT WRITER | 84GRND Nov 2021 - Sept 2022
Curriculum Vitae
(Click on the headings to go to the detail page)
Crafted content to define Union Inn's brand, maintaining
consistency across its hotel, restaurant, and café.
Created marketing materials with consistent messaging to
reinforce the brand’s upscale yet welcoming image.
CONTENT WRITER | Union Inn Apr 2024 - Aug 2024
EDUCATION
Academy of Journalism and Communication (2022 - 2025) The project is a website that provides information
related to museums in Vietnam. The project aim to
make it easier for audiences to find museums related
to the content they are interested in. The project is
divided into two main parts:
1. Design: museums are arranged in card form, which
can be easily searched by name, area or content of
the museum.
2. Content:
The website provide basic information about each
museum, how to visit, ticket prices, etc.
Highlight the artifacts or highlight factors
(architecture, history...) of that museum
Small articles about upcoming and ongoing
activities at the museums.
Graduation Project
Access the project here
IELTS Certificate
Reading
Listening
8.0
6.0
Writing
Speaking
6.0
6.0
Created a hypothetical advertising campaign
addressing a key problem faced by Duolingo.
Earned an A (4 on Middlesex Grading Scale)
for its strategic and creative execution.
Recognized by the Head of the Department of
Public Relations at AJC and the Middlesex
University Examination Board.
Duolingo Brief Solution (1st Year Project)
Proposed a comprehensive re-branding
strategy for SoundCloud, addressing identity
challenges in 2023.
Received a B (5 on Middlesex Grading Scale)
for its insightful market analysis and innovative
solutions.
SoundCloud Re-branding (2nd Year Project)
Conducted a secondary research study on the
commercialization of feminism in marketing.
Earned an A (4 on Middlesex Grading Scale)
and was praised for its analytical depth by the
Director of International Affiliate Program at
AJC.
Research Paper: Commodified Feminism (2nd
Year Project)
OTHER PROJECTS
WORK EXPERIENCE
MARKETING INTERN | Golden Gates Group
Mar 2025 - Jun 2025
Brand: K-PUB | Korean Grill Pub
Assisted in repositioning K-PUB, a brand specializing in
Korean BBQ, to align with evolving customer
preferences.
Contributed to the launch of a new menu, featuring
premium beef cuts and special spicy meat to enhance
dining experiences.
Helped refine the brand voice to be more youthful,
formal, professional and engaging, ensuring
consistency across all marketing materials.
Developed creative content to highlight key menu
changes and improve audience perception of the brand.
WORK EXPERIENCE
CONTENT WRITER | Union Inn
Mar 2025 - Jun 2025
Cafe & Restaurant
Created content to shape Union
Inn's brand messaging,
ensuring consistency across
the hotel, restaurant, and café.
Developed marketing materials
with aligned content to
reinforce the upscale yet
approachable brand image.
Produced blog posts and social
media content to engage
customers and set Union Inn
apart from competitors.
WORK EXPERIENCE
EVENT PLANNER | IDK Rapchat
Aug 2022 - July 2023
EMA SHOW 1&2
Planned and organized event schedules,
managing vendor relationships and ensuring
timely delivery of services.
Developed event materials such as
brochures and signage, aligning messaging
with the show's theme and objectives.
Collaborated with marketing teams to
create engaging content and promotional
strategies to attract attendees and enhance
the event experience.
WORK EXPERIENCE
CONTENT WRITER | 84GRND
Nov 2021 - Sept 2022
Content writer on owned media
Created engaging content Facebook, to engage
followers, and drive traffic to 84GRND’s online
presence.
Developed SEO-optimized news articles and blog
posts for the company website, ensuring content was
relevant, keyword-rich, and aligned with SEO best
practices to improve search engine rankings and
attract organic traffic.
Managed monthly content planning, collaborating
with the marketing team to strategize and schedule
posts, and blog topics in advance to maintain
consistent communication with the target audience
and align with business goals.
